Jan
14th
Sat
14th
Mar
16th
Tue
16th
Brilliant Scam Goes Viral
Feb
13th
Sat
13th
How the Fashion Industry is Embracing Social Media
What’s the hottest trend in fashion right now? Social media of course.
As part of fashion week prep on Wednesday, I decided to do a quick search for #nyfw (New York Fashion Week, going on right now in New York) on Twitter. To my surprise, conversations ran the gamut — some Tweeters chimed in about the pending snow storm waiting to blanket the city, and others were buzzing about the Alexander Wang, Marc Jacobs and Rodarte shows being streamed online. When I turned away for half a second (literally) to grab my coffee, I was met with the words “43 more tweets since you started searching.” 43 more tweets? Really?
What was most shocking wasn’t the sheer volume of people talking about the week-long event, but the actual people who were participating in the conversation. Journalists, fashion incubators, retail gurus and people who were just plain interested in the industry were weighing in on a topic that has notoriously shut its doors to anyone deemed an outsider. Why the transparency now?
The Rise of Digital Coupons
Coupon redemption in the U.S. rose 10% in the fourth quarter of 2008 –- the first rise in coupon use since the early 1990s –- and total coupon redemption reached 3 billion in 2009, according to Inmar. What’s more, the use of printable coupons, where people print online coupons and redeem them in stores, rose 308% in the first half of 2009, while 10 million digital coupons were redeemed during the same period, up 25% year-on-year.
