February 2010
7 posts
Twitter use explodes, hits 50 million tweets per... →
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How the Fashion Industry is Embracing Social Media
What’s the hottest trend in fashion right now? Social media of course.
As part of fashion week prep on Wednesday, I decided to do a quick search for #nyfw (New York Fashion Week, going on right now in New York) on Twitter. To my surprise, conversations ran the gamut — some Tweeters chimed in about the pending snow storm waiting to blanket the city, and others were buzzing about the...
The Rise of Digital Coupons →
Coupon redemption in the U.S. rose 10% in the fourth quarter of 2008 –- the first rise in coupon use since the early 1990s –- and total coupon redemption reached 3 billion in 2009, according to Inmar. What’s more, the use of printable coupons, where people print online coupons and redeem them in stores, rose 308% in the first half of 2009, while 10 million digital coupons were redeemed during the...
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Did Apple Just Ban Location-Based Ads in iPhone...
Apple has posted a shocking, if vague, warning to iPhone app creators in its developer forums: submit an app that uses user location data “primarily” for targeting advertisements and that app will be sent right back to you to be changed.
Many mobile developers are planning on monetizing their apps precisely through location-based advertising. There’s no clear criteria for how...
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Oscar Nominations to Be Broadcast Live to the Web... →
As awards season nears its climatic finale with The Oscars in March, the Academy is doing something they’ve never done before: broadcasting the Oscar nominee announcements live to the web.
It may not seem like a big deal, but this is Oscar we’re talking about and it’s an unprecedented live stream for the most prestigious and buzzed about award nomination ceremony in the entertainment industry.