Outta SiiTE

10 Creative Ways to Use QR Codes for Marketing

Sat, 14 Jan 2012 21:13:10 -0500

10 Creative Ways to Use QR Codes for Marketing

Credit Card Scanner Square Comes to iPhone

Tue, 11 May 2010 11:25:44 -0400

Credit Card Scanner Square Comes to iPhone

Pay for Starbucks with Your iPhone at 1,000 Target Stores

Thu, 01 Apr 2010 01:41:54 -0400

Pay for Starbucks with Your iPhone at 1,000 Target Stores

Brilliant Scam Goes Viral

Tue, 16 Mar 2010 21:50:16 -0400

Brilliant Scam Goes Viral

Airline Twitter promotion attracts huge crowds | The Social - CNET News

Thu, 11 Mar 2010 23:20:16 -0500

Airline Twitter promotion attracts huge crowds | The Social - CNET News

Twitter use explodes, hits 50 million tweets per day.

Tue, 23 Feb 2010 18:37:42 -0500

Twitter use explodes, hits 50 million tweets per day.

How the Fashion Industry is Embracing Social Media

Sat, 13 Feb 2010 21:06:00 -0500

What’s the hottest trend in fashion right now? Social media of course.

As part of fashion week prep on Wednesday, I decided to do a quick search for #nyfw (New York Fashion Week, going on right now in New York) on Twitter. To my surprise, conversations ran the gamut — some Tweeters chimed in about the pending snow storm waiting to blanket the city, and others were buzzing about the Alexander Wang, Marc Jacobs and Rodarte shows being streamed online. When I turned away for half a second (literally) to grab my coffee, I was met with the words “43 more tweets since you started searching.” 43 more tweets? Really?

What was most shocking wasn’t the sheer volume of people talking about the week-long event, but the actual people who were participating in the conversation. Journalists, fashion incubators, retail gurus and people who were just plain interested in the industry were weighing in on a topic that has notoriously shut its doors to anyone deemed an outsider. Why the transparency now?

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The Rise of Digital Coupons

Sat, 13 Feb 2010 09:30:31 -0500

The Rise of Digital Coupons:

Coupon redemption in the U.S. rose 10% in the fourth quarter of 2008 –- the first rise in coupon use since the early 1990s –- and total coupon redemption reached 3 billion in 2009, according to Inmar. What’s more, the use of printable coupons, where people print online coupons and redeem them in stores, rose 308% in the first half of 2009, while 10 million digital coupons were redeemed during the same period, up 25% year-on-year.

Check Out These Apps!

Fri, 12 Feb 2010 20:27:25 -0500

Check Out These Apps!

Foursquare Inks Deals With Major Media and Entertainment Brands

Tue, 09 Feb 2010 09:07:32 -0500

Foursquare Inks Deals With Major Media and Entertainment Brands

Did Apple Just Ban Location-Based Ads in iPhone Apps?

Thu, 04 Feb 2010 23:52:00 -0500

Apple has posted a shocking, if vague, warning to iPhone app creators in its developer forums: submit an app that uses user location data “primarily” for targeting advertisements and that app will be sent right back to you to be changed.

Many mobile developers are planning on monetizing their apps precisely through location-based advertising. There’s no clear criteria for how much advertising is too much, and perhaps Apple will exercise discretion in recognizing advertisements as merely supplemental to other features in many apps, but the language used by the company is wholly disconcerting and is another great example of the perils of developing on a closed platform like the iPhone. This is crazy.

The notification went up yesterday in the Apple Developer forum and was written about hours ago by the blog MacNN.

If you build your application with features based on a user’s location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.

Some people immediately accused Apple of implementing this policy so that it alone could use location-based advertisements on the platform.

But what’s with this language about how location can only be used to “provide beneficial information?” Who makes this decision and where on earth does Apple get off making a policy like this? The company says earlier that location may be used to tell phone owners about “nearby restaurants, ATMs, and other location-based information.” What if the restaurants serve unhealthy food, though? What are you going to spend that ATM cash on if this iPhone app helps you find it? How does Apple determine that advertisements, particularly ones for things you could buy in the place where you are, are not beneficial?

What this means for location based social networking, Augmented Reality, mobile eCommerce and other types of applications is unclear. Apple is going to have to do something about this. Location-based advertising has been expected to make economically feasible a universe of new mobile applications. The prospect of Apple taking an anti-advertising stance in selecting which iPhone apps to allow into the App Store is pure insanity.

I’ve used a number of apps in the past few days that are great apps, but ask for my location so they can serve me up locally-based ads from the recently Google-acquired AdMob ad network and that was just fine by me. Show me ads for businesses in my town, please! Why can’t even apps without other location-based features not be monetized by local ads? This seems totally unfair.

Written by Marshall Kirkpatrick

Oscar Nominations to Be Broadcast Live to the Web on Tuesday

Tue, 02 Feb 2010 02:16:00 -0500

Oscar Nominations to Be Broadcast Live to the Web on Tuesday:

As awards season nears its climatic finale with The Oscars in March, the Academy is doing something they’ve never done before: broadcasting the Oscar nominee announcements live to the web.

It may not seem like a big deal, but this is Oscar we’re talking about and it’s an unprecedented live stream for the most prestigious and buzzed about award nomination ceremony in the entertainment industry.

Thanks to @creativemorning for Michael Beirut’s talk about...

Sat, 16 Jan 2010 12:52:45 -0500

Thanks to @creativemorning for Michael Beirut’s talk about clients.

Stylesight Raises $5 Million For Fashion Trend Forecasting Tools

Thu, 07 Jan 2010 08:45:35 -0500

Stylesight Raises $5 Million For Fashion Trend Forecasting Tools:

Stylesight allows designers, manufacturers, and retailers to access the latest fashion data and images, which can then be used in online advertising campaigns, design plans, and merchandise displays.

A New SiiTE Coming Soon

Tue, 29 Dec 2009 09:58:04 -0500

SiiTE will be launching its new online identity in 2010.

On a Mission to Banish the Saggy Bottom

Sat, 28 Nov 2009 20:22:00 -0500

On a Mission to Banish the Saggy Bottom :

WHEN women try on pants, the first thing they do is turn around and look over their shoulders into the mirror. If Andy Dunn has his way, men will soon do the same.

Jodi Hilton for The New York Times Bonobos clothing being packed for shipment. The company, started in 2007, could have $4 million in revenue this year. Enlarge This Image

Michael Appleton for The New York Times Andy Dunn, a founder of Bonobos, showed off the fit of his pants at the company’s Chelsea offices. Bonobos sells only online, but has a liberal return policy and “style ninjas” to help buyers. Mr. Dunn, the co-founder and chief executive of Bonobos, an e-commerce company that sells men’s pants, is on a mission to give American men a complex about their backsides. The pants’ distinguishing feature is that they eliminate the sagging bottom of ill-fitting trousers.

“It’s like a shame campaign,” Mr. Dunn said.

As much as he is trying to improve the way men’s clothes fit, Mr. Dunn may be having more impact on the way men buy clothes. Bonobos, which is based in New York, has no stores in which people can try on the pants, even though its pitch is superior fit. Instead, it aims to use various Web technologies to make clothes-buying less of a chore.

Social Impact on Black Friday

Sat, 28 Nov 2009 13:08:00 -0500

On Black Friday, retailers and their customers used the social networking site Twitter to talk to one another about bargains, problems, purchases and shopping strategies.

http://www.nytimes.com/2009/11/28/technology/28twitter.html

iPhone Owners More Likely to Pony Up for Digital Content

Wed, 25 Nov 2009 17:48:17 -0500

Apple has trained iPhone owners to enjoy paying for digital content more than the general online population, a survey suggests.

Victoria’s Secret Fashion Show: A First Look

Wed, 25 Nov 2009 17:14:17 -0500

Victoria’s Secret Fashion Show: A First Look:

Victoria’s Secret Fashion Show: A First Look

Female surfing has made huge strides as a sport and the best...

Wed, 25 Nov 2009 16:53:09 -0500

Female surfing has made huge strides as a sport and the best girl surfers will kick your butt out of the line up. (via Surfer Girls Surfing Photo Collection )